My approach is to blend strategy, insights, and team collaboration to create impactful brand experiences. With over 12 years of experience building brands, digital experiences, and strategic partnerships, I have a track record of driving impact for a diverse range of clients, from sports and entertainment to tech and consumer brands.

I lead initiatives from ideation to launch, focusing on high-profile collaborations with partners like the NFL to ensure experiences are both user-focused and visually compelling. A core part of my work is building and scaling high-performing teams, working closely with leaders across product, engineering, marketing, and business development to boost engagement, strengthen brand loyalty, and deliver measurable business results.